Lead Generation Landing Pages.
These landing pages are also known as lead gen or lead capture pages use a form as their call to action. This type of landing page almost always collects lead data, like the names and email addresses of visitors. This type of landing page is usually used by B2B marketers and companies selling high ticket items to build a list of prospective customers.
Click through Landing Pages.
These pages go straight for sales or subscriptions. It is frequently used by eCommerce and SaaS marketers. These pages have a simple button as Call of Action that sends the visitor into the checkout flow or completes a transaction.
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