- It suits the eCommerce model- Ecommerece is data-driven and the entire business model can be represented by numbers in a spreadsheet. PPC is considered the best because it fits well in that structure.
- You can be consistent with your ads- With this, you can choose exactly what you are advertising and for whom you are advertising. It is beneficial as your ads are only ever being delivered to people who you know are looking for exactly what you’re advertising in the first place.
- You set your own budget- PPC is an excellent choice because you can choose the size of your campaign as per your requirement. You do not need a huge budget to meet its requirements. Also, you need not pay anything until you get results.
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