How can you create a brochure that people will want to keep? Making a creative brochure design is simple. However, creating a brochure that your audience will preserve for future use is not a simple task. An effective brochure design is necessary to provide accessible information about products and services. Your brochure will stay with your receiver longer and have a greater chance of being shared with additional potential clients.
When designing a brochure, choosing photographs and styles is not the only factor to consider. Instead, a combination of features that function well together will make your brochure effective. When planning, it’s important to pay close attention to details like the font you choose, the content, and even the sort of paper on which your brochure will be printed.
In this blog, you will get to know about the top things to consider while designing a brochure that will help you attract more audiences.
What Is A Brochure
Although there are various brochure definitions, they all essentially express the same thing. Simply described, a brochure is a written or digital document that includes information or marketing material. A brochure is typically used primarily as a marketing tool. Brochures are frequently used by businesses to advertise their goods and services. There are several types of brochures and ways to distribute them; however, we’ll get to that in a moment.
Top Considerations – Creative Brochure Design
1. Determine your purpose
The first stage in any planning process is to determine the goals for your brochure. This will affect how your entire brochure marketing campaign will go, and consequently, how your brochures will be designed.
To whom will you send your brochure within your target market? How to distribute it? By hand or by mail? What advantages are you looking for? You need to address these issues while designing a brochure.
2. Know your Creative Brochure Design folds
A brochure’s multiple folds are one of its defining qualities. In actuality, these folds regulate how your recipient displays information about your goods and services.
However, it can be difficult to choose the ideal brochure fold. The brochure’s fold should complement the type of material it contains and how your target audience reads it. With a brochure that folds open to disclose each step sequentially, information like product features or a series of steps would be better presented.
3. Review your copy
There is a common misconception that a brochure’s content is the only factor that matters. Although we agree that the substance is vital, we believe that how it is presented to the reader is more important. This is where the concept of understandability enters the picture.
Keep the reader in mind when reviewing your writing. Is the amount of information you’re providing your reader too much to handle? Is it the cutoff time? In general, brochure marketing requires clear writing. Important information must be provided within a limited time frame.
It is also important to consider how your material fits into the overall aesthetic scheme. Too much text in your brochure would make it difficult to read. You should always check your writing for spelling and grammatical errors.
4. Choose your fonts
Typically, a header, a subheading, and the body of the text make up the brochure’s copy. You should consider it while selecting the fonts for your brochure. We advise you to choose just three fonts—one for each—instead of more.
The readability of your text, the tone of your brochure, and its aesthetic appeal are all influenced by the fonts. We strongly advise looking for font combinations that go well together if you are new to typography.
5. Know your paper stock and coating
The choice of paper stock and coating will impact the durability. Stocks that are heavier last longer than those that are lighter. Shielding will also enhance the vibrancy of your colors. It will be as if your brochures are glowing with these alternatives.
6. Use high-resolution photos
Your brochure should consider both paper stock and coating options. Paper stock and coating can influence clients’ perceptions of your business. In comparison to a brochure with thinner stock, a brochure with a glossy or matte covering will be more upmarket.
Using fuzzy, jagged, low-resolution photos now, when there are so many good-quality images available online, is illegal. Image quality is the most important part of effective brochure design. Try to choose stock photographs that don’t look like stock photos if you’re going to use them. These days, using corporate photos that include a single person in the foreground staring directly into the camera is ridiculous and could damage your brand’s reputation.
Additionally, if you’re going to use product photographs, make sure they look good. To make sure the quality of your product presentation, we advise employing a photographer. There are several online instructions that show you how to set up a perfect product photography setting if you decide to do it yourself.
7. Include a call to action
The call to action is arguably the most significant part of your brochure. Here’s where you guide your audience to take the desired action. Always include a statement that will direct your clients back to you, whether it is to purchase your goods, visit your website, or take advantage of your offers.
Also, make sure your recipient can see your call to action right away. To make something stand out, we advise employing visual signals like a larger font or more surrounding white space. It is important to be clear about what you expect from your audience.
Include a reader incentive in your calls to action for increased response. Your brochure will encourage your consumers to take this step by things like coupons or special offers.
Therefore, following these tips will help you decide on an appealing and creative brochure design. At Virtual Oplossing, we offer the best-in-class design services to help you connect with your audience. Moreover, with over 10+ years of experience, we have helped companies to outperform their competition. Get in touch to avail our services.